Monthly Archives: August 2020

Differences Between B2B SEO and B2C SEO Campaigns

The primary goal of both Business2Business (B2B) and Business2Consumer (B2C) marketing is to generate traffic, increase sales and enhance revenues.

Read on to discover the main SEO strategies which will you help in your goal:

1. Marketing campaign goals – Generally, most search engine optimization clients have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search engine rankings, many organizations are seeking ways to implement an effective B2B search engine optimization strategy. However, you should understand the critical differences between B2C and B2B SEO and their implications.

B2B companies generally sell intangible technology, software and services, engineering and industrial products, intermediates and bulk products to be sold to wholesalers, exporters etc. The online marketing campaign goals should focus on increased targeted traffic, increase sales, increase online visibility, establishing your company in local search, establish your business in social media, increase online reputation through online management reputation and improve SEO.

B2C companies sell more tangible products and services. The goal of your marketing campaign is to get more leads, increase sales, build brand awareness, grow market share, launch new products or services, target new customers, enter new markets, improve stakeholder relations, enhance customer relationships, improve internal communication and to increase profits.

The ultimate campaign objectives should be SMART: specific, measurable, achievable, realistic and timely. Some examples of B2C are restaurants and retail stores.

2. Keyword strategies – The starting point of every SEO strategy is keyword research as keyword research helps you decide which keywords to target.

B2B campaigns usually have industry-specific keywords (to understand the questions your potential customers are asking themselves, and breaking them down to search queries)which require intelligence to mine. A B2B SEO campaign takes much longer keyword analysis and intelligence to set up. B2B audience looks for expertise. B2B purchase-driven searches are very specific like specs, features, performance, value, benefit, ROI, cost of product and running costs such as maintenance, support, troubleshooting. In B2B search engine optimization, it is important to thoroughly understand the search terms your prospect may be using in the different phases of the buying cycle.

In B2C business, people already have a firm idea of what they want to buy. They want to find the best source for it. In the first phase of B2C search, people usually use generic terms. There is often less variance in the terms they use. So, B2C campaigns focus on keywords that are used or considered as every day i.e. generic and not so complex. In the evaluation stage of the buying cycle, the purchaser’s focus turns from researching potential suppliers to researching specific issues related to the product or service like performance, efficiency, maintenance etc. Just prior to the purchase decision, one last round of searching will likely ensure to confirm the purchaser’s intended direction and again different search terms may be used.

3. Content Strategy – Content strategy means to communicate new information about your company, a new product or feature. In simple words, content that is meant to present you in a favorable position to generate leads and drive sales.

For B2B, content strategy is to target an audience of industry experts and professionals who are familiar with your company or product, highlighting your advantages over your competitors. B2B content strategy should consist of company blog, industry publications, whitepaper, LinkedIn groups, landing pages and forums and communities. So, it is meant to educate a person.

The main strategy for the B2C content marketing is to drive backlinks and increase rankings. So, it is generally meant for outreach.

4. Link building – It is the process of facilitating the creation of links in third-party websites that point back to your own site and thereby boost your web presence.

Consistency in B2B messaging and customer-interactions fundamentally means patience. B2B campaigns still focus on conversions, they do not come easily. B2B SEO campaigns usually tend to drive low volumes of leads as a key performance indicator.The purpose of link building is to drive real, organic, quality traffic to your website and to improve your site’s ranking with Google and other search engines.

B2C campaigns are usually focused on conversions and quick wins. So, link building in B2C focus more on sales and revenue per month with sales happening in shorter sessions, generally from single or multi session visits within days and weeks.

5. Conversion metrics – It is the sales life cycle: long, considered sale vs. short and impulse purchase.

Driving site visitors through a set conversion channel is not applicable in B2B. So, your focus should be on getting visitors to research deeper to other relevant, confidence-building content. Usually, the primary motivator in B2B purchase decisions is risk or fear of making the wrong decision. Therefore, one of the key objectives of B2B searchers after they click through to your site is to evaluate both your company and its offerings. An average B2B transaction can take anywhere from three to 24 months depending on the product or service being sold and the number of decisions to be made within the buying process.

Conversion ratios in the B2C environment are usually measured as the percentage of organic click-throughs that resulted in a sale. Detailed analysis goes into conversion ratios. Because the sales funnel in B2C SEO is very narrow and short. It can help in measuring the impact of optimization is quite easy and immediate. An average B2C transaction can occur anywhere from minutes to weeks, with the number of decision makers generally being less than 2 individuals and the buying process being much more straightforward.

SEO strategy is crucial for the success of every business. So, a trusted SEO company can help you to understand the differences between B2B SEO and B2C SEO campaigns.

Are You Searching For the Best Industrial Flooring Option?

You may be searching for the best industrial flooring options that offer all the benefits a commercial establishment floor should offer. You might be searching for the wrong solutions because you may not be aware of innovations in materials for industrial flooring, however. That might leave you considering the traditional commercial flooring options, which may be lacking some aspects you need.

You may consider the durability and non-porous qualities of floor resin options or the shiny look of a urethane concrete floor, but what will the floors look like several months from now? Rubber flooring is not the right option for industrial flooring applications for a number of reasons, even though they offer slip-proof safety for your employees. Tile floors can look stylish, but they can be high maintenance and get slick when wet. Is there an option in industrial flooring that offers everything commercial operations need?

There is an extraordinary flooring product for industrial and commercial applications that is highly durable and offers strong protection. It is hygienic, non-porous, easily wipes clean and there is no-downtime because it cures in less than an hour in temperatures as low as Zero! What’s even better is that it offers a safe, anti-slip flooring surface that can withstand forklift traffic or harsh chemical spills and it keeps looking as new as the day it was installed for months and years later. Because it is easy to repair, it offers a long life of easy maintenance. It is industrial flooring that will last the lifetime of your commercial or industrial building. Does it sound too good to be true?

Silikal is a reactive seamless flooring product that contains enhanced MMA, but don’t mistake this product for the standard MMA products that are on the market. The Silikal reactive resins are developed, manufactured, sold and installed to the strictest quality standards and environmental standards under ISO guidelines 9001:2000 and ISO 14001:2005. You might not know what the difference is in some products, initially, but you can see the difference several months after they are installed!

When it comes to industrial flooring choices that offer the best protection for your floor and the most benefit to your pocketbook and your employees’ safety, Silikal flooring has everything you are looking for. Not only is the easy maintenance and repair more cost effective, but consider the fact that Silikal flooring is the last floor you will ever need for your commercial or industrial building! In addition, your employees are safer, with fewer slip and fall accidents, which might mean lower insurance premiums.

Because it is more sanitary and hygienic, Silikal flooring is better for food processing businesses, but it is non-porous, which means that dirt, water or harsh chemicals can be mopped clean, without damaging the floor surface. Silikal flooring is available in a wide variety of colors and designs, to fit any industrial or commercial application. That means your industrial flooring will be easy to clean, yet still look new for many years, unlike any other flooring choices you might be considering. Silikal flooring will be the last flooring installation you will ever need to worry about purchasing for your industrial or commercial building, so you can see the potential cost savings it has to offer.

Why Should Industrial Companies Use Recycling Equipment?

Industrial companies have been, and still are in some parts of the world, the biggest environmental polluters of the modern age. Many of the global environmental problems we face today are a result of industry’s irresponsible disposal of their waste products. Widespread dumping of chemical toxins and medical waste in our oceans and unchecked toxic atmospheric emissions have greatly contributed to our current environmental crises. Because of this, it is imperative that industrial companies make heavy use of modern recycling equipment.

While consumer households, small businesses and government administration produce their fair share of trash, industrial companies produce the majority of waste, byproducts and atmospheric toxins in the world. While the U.S. and other nations have implemented some waste disposal protocol, much of the larger and more populated countries of the world currently have no regulations regarding environmental protection, and even those countries that have mandated environmental waste protocol have focused more on community recycling than industrial recycling of waste materials. Even if the government does not mandate industrial recycling, large industrial companies should take it upon themselves to institute their own waste recycling programs.

While the initial cost of installing and implementing recycling equipment may be high, there are many long term benefits to be had by industrial companies in taking the recycling route. Recycling their industrial byproducts could eliminate disposal costs by eradicating the need for landfill placement while potentially generating more material for future manufacturing. That’s a double bonus! In addition, community support of the company’s recycling program could generate even more business as the people who respect their recycling policy purchase the product from them rather than that of a competitor’s company who still disposes of their waste in the old-fashioned way. Since being green is so popular and necessary these days, the publicity generated simply by implementing a significant recycling program could mean big business for the wise, future-minded and conscientious company.

The short term benefits of disposing of waste rather than recycling it are just that short term and short sighted. Progressively minded individuals and companies have always triumphed over their recessive counterparts. Those with the vision to see and implement the trends of the future are, unsurprisingly, far ahead of their outdated competitors. Right now, the future trends mandate the use of environmentally friendly practices designed to reduce waste and generate new product from pre-used material. For industrial companies this means that the ability to adapt to the changing needs of an advancing civilization is imperative to their long term success. Without the flexibility and willingness to grow in accordance with new, available technologies, industrial companies who continue to produce massive amounts of cluttering waste are giving themselves a slow but inevitable death sentence.

In order to remain a viable product source into the future, industrial companies must take the initiative to reduce their waste products before the changing world around them discounts them as dinosaurs of an irresponsible era. The best and most feasible way they can do this is to invest in the recycling equipment currently available to them which has the potential to carry them into a cleaner, better and even more productive future.

Brief History Of The Bosch Company

With an experience of more than a century in the electronics industry, Bosch is undoubtedly one of the world’s premier manufacturers of automotive components, household appliances, industrial products as well as building products. Everything started towards the end of the 19th century, in 1886, when Robert Bosch founded the Workshop for Electrical Engineering in Germany, in the city of Stuttgart. That company served as the foundation for what was about to become a multinational electronics company. Robert Bosch was very determined and he was always struggling to deliver new, efficient and innovative products – this is how the Robert Bosch GmbH emerged.

Statistically speaking, Bosch ranked as the largest manufacturer of automotive components in the world, back in 2011, based on its revenue alone. In addition to this, Bosch has more than 300,000 employees, the company can be found in over 60 countries worldwide, and its products are sold in more than 150 countries.

A Brief Overview Of The Company’s Core Products

Bosch was always a mechanics- and engineering-oriented company, but it has managed to slowly diversify its array of products and services throughout the decades. Having said that, some of the products made and sold by Bosch are more popular than others and, as mentioned above, the company is best known for its high-quality automotive components, ranging from steering systems and starter motors to electrical drives, brakes as well as generators. Nonetheless, throughout its 125 years of existence, the company has also started to manufacture consumer goods, power tools, household appliances along with security systems. The Bosch household appliances stand out through their innovative design, their ease of use, their compact yet sturdy construction as well as the generous warranty that accompanies them.

Aside from diversifying its array of products and services, Bosch has quickly become a world-renowned manufacturer of electronics by investing in new manufacturing plants and through other notable acquisitions, as part of the company’s policy of continuously improving and redefining itself. The company is privately owned and there is even a charitable foundation linked to it – the Robert Bosch Stiftung company. Moreover, several joint ventures (such as the Siemens Hausgerate GmbH and the BSH-Bosch venture) have also added to the overall reputation and visibility of the company, on the international market.

It must also be mentioned that Bosch ranks as one of the world’s largest and most trustworthy manufacturers of portable power tools, making heavy-duty power tools not just for the building trade, but also for independent contractors and users who are passionate about DIY projects. The company also specialises in heating units and other thermotechnology products.

How Did Bosch Become Popular In The United Kingdom?

The Bosch products quickly became popular not just in Germany, but also in the United Kingdom and virtually every other country in Europe (and not only). Robert Bosch’s most memorable motto was “If you stop becoming better, you stop being good”, and this shows, once again, just how committed he was to improving himself, his products and ultimately, his company. The Bosch household appliances have been making our lives easier and much pleasant for generations: featuring sleek designs along with a fast and quiet operation, the Bosch household appliances get the job done in a fast and professional manner, thus allowing you to save valuable time – time that you can spend with those that matter.

The Bosch kitchen appliances have managed to make a name for themselves through their reliability, technical perfection and high quality. The company’s dedication to constant improvement is, perhaps, the most notable reason why Bosch is so sought-after on the UK market, and the latest innovations speak for themselves – for instance, the manufacturer has recently introduced the HydroFresh technology, which is designed to keep fruits and veggies healthy, fresh and crisp for an extended period of time, which is not only very practical and cost-effective for the regular homeowner, but also friendly with the environment!

Having said that, Bosch specialises in a plethora of household appliances (and kitchen appliances in particular), including but not limited to warming drawers, cooker hoods, microwaves, hobs, steam appliances, ovens, wash dryers, tumble dryers, washing machines, compact dishwashers, built-in (embedded) dishwashers, free-standing dishwashers, fridges, freezers, wine coolers, fridge-freezers, fully automatic coffee machines and many others. Aside from the high quality of these household appliances, their affordable price tag is another reason why Bosch has quickly become one of homeowners’ favourite electronics manufacturers.

The Uses of Hemp

Hemp is a commonly used word for the Cannabis crop used in industry rather than the type of Cannabis used for recreational drug use. The simple definition of hemp is a herb. Industrial hemp is produced in many countries in the world, the major producers being Canada, France and China. Hemp is a bio mass which has widespread uses in many industries. It is used in textile industry, paper industry, biodegradable plastics, food and fuel.

Hemp can also be viewed as one of those products which support the objectives of Green Living. This is because hemp is one of those industrial products which do not need any pesticides or herbicides, besides prevent soil erosion and also produce oxygen. They can also be substituted for harmful products containing chemicals and dioxins which decompose very easily.

Hemp is used in clothing by using a blend of flax, cotton or silk and can be put to use in furnishings as well. The inner two fibers are woodier in texture and can be used in non woven items like animal bedding and litter. Research proves that hemp, being a strong and quick growing fiber, can produce 250% more fiber than cotton and 600% more fiber than flax.

The oil obtained from the seeds of hemp can be utilized in manufacture of oil-based paints, in cooking and also in plastics and creams. Hemp, as a fiber, is a vital raw material needed to produce ropes, sacks and canvasses. Other general uses of hemp include its usage in some countries to strengthen concrete. Hempcrete is that material used commonly in France, which contains hemp and serves as a construction material. Moreover, hemp is used to produce such a bio composite which Mercedes uses in order to manufacture the internal panel in some of its automobiles.

The use of this Asian herb cannot be restricted to one particular industry. Apart from being used in construction work, hemp is also an abundantly used product in food items. It contains about 80% of fatty acids and even larger proportions of amino acids which are necessary for a healthy life. It can be consumed directly in the form of salads or the seeds can be used to produce hemp milk or in baking and even in a range of products varying from cereals to hemp protein powder, non dairy hemp ice cream and many others. Hempseed oil is a dietary supplement and being edible oil it has one of the major advantages attributable to its storage; it can be frozen for longer periods of time and generally does not need any preservatives to retain its quality. Iron deficiency is rampant worldwide and hempseed is viewed as one of the healthiest ways to overcome such deficiency, since it contains calcium and iron along with other minerals. Its anti inflammatory property highlights its use as a medicine as well.

Hemp has more eco friendly benefits to offer which include its properties as a purifier to remove impurities from waste water and other by products. To add to its eco friendly nature, hemp also helps in killing weeds, since it has abundant growth and dense plant leaves. It thus helps to boost organic farming by discouraging the use of herbicides for weed control.

Previously, till the Industrial revolution hemp was used in almost every industry but gradually each industry substituted the use of hemp with the use of some other fiber. Filtered hemp oil was once used to power diesels as well but we do not see that happening now. In the same way, the use of hemp in ropes was replaced by abaca or manila, while its use in manufacturing sacks was replaced by jute. Use of wool and nylon became very common in the carpet industry while synthetics and cotton took over the netting applications. Hemp pulp was once popularly used in paper production and holds very little significance as a raw material to manufacture paper, as with improvement in technology, it is wood pulp which has proven more environment-friendly and also cost effective.

Not ignoring the multitude of ways hemp can be used, it cannot be denied either that the industry does not remain a very large but developments are being made to revive it.

Cummins Tools – A Leading Designer of Highly Efficient and Durable Industrial Tools

Cummins Industrial Tools is without a doubt one of the leading designers of high quality tools and industrial equipment today. For more than 30 years of fruitful service, it has already several franchises in the U.S., more specifically in the progressive Midwest states of Illinois, Missouri, and Kansas. Aside from the quality, many people like Cummins Tools because of its affordability. Today, these products are widely available on the Internet, making things much easier especially for online consumers.

Through the years, Cummins Tools has vastly improved its product offerings, which now include automotive mechanic tools, shop equipment, and garden equipment. Furthermore, it has also entered the market for home equipment as well as air-powered tools. It also produces different types of cordless tools, power tools, and multipurpose hand tools. Aside from its very own tools, Cummins Tools also sell other high quality brands such as Coleman, Ridgid, Ryobi, and DeWalt.

Cummins Tools guarantees total customer satisfaction by making its products highly dependable, durable, and safe for everybody’s use. Simultaneously, its products come with limited warranties for certain items, while other products may have their warranty plans extended. Compared to other leading tool manufacturers, its products are significantly lower in terms of prices, while maintaining the high quality as well as the durability of all its merchandises.

Super Bay Cast Reel Cummins Tools for Reels Rods Line

Cummins Tools has released the Super Bay Cast Reel Cummins Tools for Reels Rods Line, which is one of its most impressive tools specifically designed for fishing. This particular product comes with a wooden knob, stainless steel ball bearings, and an aluminum spool. Furthermore, many people also love this item because of its balancing system, flip-up hood, and magnetic cast control system.

Cummins Pro Industrial Tools Air Impact and Ratchet Set

Cummins Tools has also launched the Cummins Pro Industrial Tools Air Impact and Ratchet Set, which comes with various accessories and a durable case. The items included in this set have mechanical prints, long nose air hookups, and short nose air hookups. Impact socket sizes include 11-millimeter, 12-millimeter, and up to 17-millimeter sockets. Its price stands somewhere around $20.50 only.

0029 Cummins Tools Drop Forged 7-Piece Pipe Wrench Set

The items included in the 0029 Cummins Tools Drop Forged 7-Piece Pipe Wrench Set are all drop forged, thus ensuring efficiency, durability, and superior strength for longer use. Equipped with handle grips, these Cummins Tools come in different sizes including an 8-inch, 10-inch, as well as 12-inch wrenches for different uses. Bigger wrenches measuring 14 inches and 18 inches are also part of this special tool set, with an average price of somewhere around $19.99.

Cummins Industrial Tools Ratchet Bar Clamps

Cummins Tools has another impressive product line comprised of special ratchet bar clamps, with six different items included. These tools are generally described as lightweight, durable, and strong. This special clamp set features nylon fiber-filled jaws, which add more to the efficiency of the product. Furthermore, this specific item has quick release action, which makes it easier and highly convenient to use for both professional handymen as well as ordinary repair people. The average price for these easy-to-use tools is set somewhere around $10.

Three Huge Reasons Humidity Control Is So Important in Industrial Environments

When it comes to industrial environments, there’s no doubt within the industry that maintaining effective control of humidity is essential. It’s a key part of the operation of countless factories across the globe and can make the difference between success and failure in many areas of industrial production.

But why is that the case? After all, humidity has been a constant for as long as there’s been air and plenty of things have been produced in that time, right?

That may be true, but it doesn’t tell the whole story – a story of increasingly complex manufacturing and industrial processes that benefit greatly from tight humidity control. Here’s three huge reasons why industrial environments now live or die by their humidity control.

Staff health and wellbeing

You only need to spend a day outside on a humid day to know that high levels of RH (relative humidity) can have a debilitating effect on your ability to function properly. However, it’s low RH which industrial businesses are keen to avoid.

Low RH can lead to dry and itchy eyes and cause the respiratory system to dry out, leading to dehydration in staff. Additionally, it causes a dramatically increased spread rate of pathogens like the influenza virus, which survives best in low RH environments.

On top of these issues, low RH has been linked to conditions like Sick Building Syndrome and the intensity of chemical pollution, caused by gases from materials used inside industrial buildings.

Taken together, these issues lead to a poor working environment for staff, and can even violate health and safety guidelines within certain nations.

Building maintenance

When water in the air interacts with cold surfaces, it creates condensation. Within industrial premises, which typically feature large amounts of exposed metalwork and very little by way of traditional insulation, this water can have a devastating effect on the health of your building.

By allowing condensation to develop, you encourage the build-up of both rust and mildew on surfaces which can in turn affect both the structural integrity and air quality of your building.

Product output

Industrial manufacturing businesses survive by what they output. Whether that’s car parts of pre-fab buildings, what a business outputs determines its success.

Humidity plays a crucial role in ensuring that products are manufactured to the highest possible standards by eliminating the role that high RH plays in spoilage. Consider, for a moment, that cardboard remains by far the most common material for packaging products of all kinds.

Cardboard, however, is extremely susceptible to high RH environments, absorbing the moisture in the air freely. That damp cardboard is extremely prone to failure and can develop mildew and become structurally weakened, causing damage and spoilage to products.

As such, it’s essential that not only do industrial businesses utilise dehumidification solutions, but that they utilise dehumidifier maintenance services too.

What Are The Different Types Of Industrial Ovens And Their Applications?

The ovens are the heated chambers which are used for a variety of industrial processing applications such as Curing, Baking, Drying, Preheating, Sterilization, Baking, Annealing, Bonding, Tempering, Aging, etc. All these applications are required in the different types of industries which are focused on manufacturing final products from the raw material. The industrial ovens are used in various types of industries either for small or large volumes. The electrical device is capable of working with the various temperature ranges, configurations, and sizes. The device is used in various application areas as per the requirement. The quality of the devices matters most regardless of industrial application and the industry.

Various Types Of Ovens And Their Application Areas:-

Drying Ovens: As the name of the device suggests, it is used to remove the moisture content in the product. It is used in various laboratories and industrial areas which are engaged in drying experiments. They are also called as Kilns which are used traditionally for the process of annealing, fusing or deforming glass products, heat treatment for metallic work pieces, melting of metal for casting, etc. They are the best industrial devices for applications like painting and pre-treating.

Curing Oven: The type of ovens is designed to carry out a chemical reaction in some substance while keeping it at a particular temperature. The most common application of such ovens is powder coating of the products. They are used widely in the Aerospace, Automotive, Home Appliance Manufacturing, Construction, Aeronautical, Metallurgy, Engineering, Marine, Electronics, etc. They are used mainly in three applications pre-heating (prepares metals for coating processes), drying parts (elimination of moisture content from the various products during washing) and curing different coatings (elevates the temperature to reach desired coating results).

Conveyor Ovens: The device is designed for such processes which demand versatility and reliability, they are manufactured to give outstanding performance and to achieve superior air temperature uniformity on all interior parts due to vertical airflow and high volume. The typical applications of the device include pre-heating, bonding, drying, heat treating, etc.

Hot Air Ovens: The device is designed to sterilize the products which help to kill the bacteria from the various devices. Various types of industrial application use dry heat to sterilize the various medical equipment, etc. They do not require water and there is no much pressure buildup within the device which means they are safer to work. The complete cycle involves heating of the device to the required temperature, maintaining the temperature, turning it off, and finally cooling down the article in the device till they reach room temperature.