Tag Archives: Automation

Automation of Industrial Processes

The rapid expansion of a huge international market requires the industrial sector to optimize production processes to achieve a greater market share and increase competitiveness. To achieve this, engineering has promoted the development of areas such as mechanics, electronics and robotics to manage and consolidate the automation of industrial processes.

Automation is the implementation of intelligent systems and technologies to operate machinery and control production processes, regardless of human operation in jobs that require greater effort and represent a huge risk to the health and welfare of workers. Currently, there are three types of automation in accordance with the degree of production and needs of a certain industry:

Fixed Automation:

Designed for large-scale manufacturing: A specialized machine or equipment is used to produce a part of a product or the product itself, in a fixed and continuous sequence. This type of automation is ideal for producing large volumes of products that have a long-life cycle, an invariable design and a broad consumer demand. Its main limitations are the high initial cost and the lack of flexibility of the equipment to adapt.

Programmable Automation:

Suitable for a smaller production volume, segmented by batches, programmable automation allows to change or reprogram the sequence of operation, by means of a software, to include the variations of the product. Among the most used equipment for this type of automation are numerical control machines, robots and programmable logic controllers.

Flexible Automation:

Designed for an average production level, flexible automation is the extension of programmable automation. It reduces the programming time of the equipment and allows to alternate the elaboration of two products (in series) when mixing different variables. Flexibility refers to the ability of teams to accept changes in the design and configuration of the product, thus reducing costs for companies.

Advantages of Industrial Automation

  • Decreases manufacturing costs
  • Increases the efficiency of the production process.
  • Speeds the response to market demands.
  • Replaces the man with complicated industrial processes that endanger his physical integrity
  • Favors business competitiveness.
  • Improves the security of the processes and the quality of the production.

Disadvantages of Industrial Automation

  • Generates technological dependence
  • Requires a large initial investment
  • Lack of trained personnel to manage the equipment
  • Susceptibility to technological obsolescence
  • The resistance of the workers to the change

One of the main challenges of the implementation of automated systems in industries is to balance the work done by computerized equipment and robots with the work performed by the operators. While technology helps to optimize processes and limits human intervention, it does not replace it completely. The error is to associate industrial automation with unemployment since human presence is necessary for the management, supervision and control of complex production processes.

Top 5 Advertising Services to Promote Industrial Automation Products

In today’s B2B marketing world, advertising services facilitate cutthroat advantages to enhance your business. These services may attract your customer base that matter to your business before, during and even after procuring your products or services. They make you evolve continuously with the ever-changing landscape of digital marketing. Promote your products or services to a highly targeted segment of audience across the web with these services such as email direct marketing, social media marketing, e-newsletters, video marketing, and digital marketing.

Grow your business globally by finding out what your customers really want!

Your products can be promoted to specified buyers, suppliers, manufacturers that are actively searching for the industry-specific products that you recommend.

Here are the top 5 advertising services to promote industrial automation products:

· Email Direct Marketing

· Social Media Promotions

· Video Marketing

· Content Marketing

· Banner Advertising

1) Email Direct Marketing

You can make your products/services reach every corner of the world choosing email direct marketing services. Conceptualized/personalized emails can help you attract the right customers and convert them into leads and boost your business productivity.

Here’s what Email Direct Marketing can do for you:

Target industry-specific audiences

Keeps you in front of your prospects

Enhances your visibility of being found everywhere

Helps in Increasing Revenue (Profit)

Eliminates Distance Barriers

If you have not subscribed or chosen these services, you may not be able to:

· Track conversions

· Follow up sales

· Increase customer engagement

In case, if you have not subscribed to email direct marketing services, make your every click count without any delay.

2) Social Media Promotions

Social Media Promotions accelerate your business efficiency and help you achieve your unique business goals. Instead of focusing on boosting your business at the starting of the sales cycles, social media marketing makes you connect with business prospects, decision-makers who have a high possibility of converting to qualified leads.

Social Media channels help to:

Execute marketing techniques that motivate audiences to consider your products/brands

Keep your brand on top-of-mind with buyers, suppliers, manufacturers

Generate leads and increase ROI of your business

Increase brand awareness

Give quick response to clients via messages

Without social media promotions, you cannot:

· Gain marketplace insights

· Increase brand loyalty

· Get more exposure to your brand

As long as you wish to promote your business globally and obtain a really good ROI, social media marketing is the right fit for you!

3) Video Marketing

Video marketing is the fastest-growing and in-demand forms of marketing that have been using to augment your business conversion rates. Content-based video marketing helps to enhance your website’s search engine optimization by driving people to your homepage. It is the best possible way to impact your audience and keep your dollars working at peak competence.

How does video marketing help you?

à It is a simple and very efficient way to know your target audience and provide them a basic idea about your product or its functionality. When it is done perfectly, it provides cost-effective solutions for your business.

à By using this marketing platform, you can reach the global audience and enhance your customer base.

If you do not opt these services, you may miss out:

· Creating connections with your global customers

· Improving visibility

· Boosting your traffic

To keep your brand/products on top-of-mind of your potential customers, start using video marketing services.

4) Content Marketing

Content marketing is all about creating useful, engaging and value-adding content that helps readers. It is used to sustain reader’s attention through various ways. Well written content needs marketing to be done properly to get traction from the audience.

“It’s not the best content that wins; it’s the best-promoted content.”

Content must be reliable as it directly addresses the company’s image. Content marketing helps to achieve the following pointers:

Content Marketing is an asset to build your company’s credibility in the marketplace

Customer focused

Quality content can help you grow your viewership

Eventually enhance your brand presence online

Content marketing demands persistence so keep making quality content and don’t forget to promote it, promoting content is also very important.

5) Banner Advertising

Banner Advertising helps to build your brand story that will resonate across the globe. Your ideas can be brought to life with perfectly executed creative banner ad tactics. Banner ads are innovative, eye-catching, aesthetically appealing and affordable. They help to make an impact on your target audience making them take a decision.

With banner ads, you can:

Entice your target audience

Build brand recognition

Encourage visitors

If you want to increase your presence across the globe, opt banner advertising services.