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Top 5 Advertising Services to Promote Industrial Automation Products

In today’s B2B marketing world, advertising services facilitate cutthroat advantages to enhance your business. These services may attract your customer base that matter to your business before, during and even after procuring your products or services. They make you evolve continuously with the ever-changing landscape of digital marketing. Promote your products or services to a highly targeted segment of audience across the web with these services such as email direct marketing, social media marketing, e-newsletters, video marketing, and digital marketing.

Grow your business globally by finding out what your customers really want!

Your products can be promoted to specified buyers, suppliers, manufacturers that are actively searching for the industry-specific products that you recommend.

Here are the top 5 advertising services to promote industrial automation products:

· Email Direct Marketing

· Social Media Promotions

· Video Marketing

· Content Marketing

· Banner Advertising

1) Email Direct Marketing

You can make your products/services reach every corner of the world choosing email direct marketing services. Conceptualized/personalized emails can help you attract the right customers and convert them into leads and boost your business productivity.

Here’s what Email Direct Marketing can do for you:

Target industry-specific audiences

Keeps you in front of your prospects

Enhances your visibility of being found everywhere

Helps in Increasing Revenue (Profit)

Eliminates Distance Barriers

If you have not subscribed or chosen these services, you may not be able to:

· Track conversions

· Follow up sales

· Increase customer engagement

In case, if you have not subscribed to email direct marketing services, make your every click count without any delay.

2) Social Media Promotions

Social Media Promotions accelerate your business efficiency and help you achieve your unique business goals. Instead of focusing on boosting your business at the starting of the sales cycles, social media marketing makes you connect with business prospects, decision-makers who have a high possibility of converting to qualified leads.

Social Media channels help to:

Execute marketing techniques that motivate audiences to consider your products/brands

Keep your brand on top-of-mind with buyers, suppliers, manufacturers

Generate leads and increase ROI of your business

Increase brand awareness

Give quick response to clients via messages

Without social media promotions, you cannot:

· Gain marketplace insights

· Increase brand loyalty

· Get more exposure to your brand

As long as you wish to promote your business globally and obtain a really good ROI, social media marketing is the right fit for you!

3) Video Marketing

Video marketing is the fastest-growing and in-demand forms of marketing that have been using to augment your business conversion rates. Content-based video marketing helps to enhance your website’s search engine optimization by driving people to your homepage. It is the best possible way to impact your audience and keep your dollars working at peak competence.

How does video marketing help you?

à It is a simple and very efficient way to know your target audience and provide them a basic idea about your product or its functionality. When it is done perfectly, it provides cost-effective solutions for your business.

à By using this marketing platform, you can reach the global audience and enhance your customer base.

If you do not opt these services, you may miss out:

· Creating connections with your global customers

· Improving visibility

· Boosting your traffic

To keep your brand/products on top-of-mind of your potential customers, start using video marketing services.

4) Content Marketing

Content marketing is all about creating useful, engaging and value-adding content that helps readers. It is used to sustain reader’s attention through various ways. Well written content needs marketing to be done properly to get traction from the audience.

“It’s not the best content that wins; it’s the best-promoted content.”

Content must be reliable as it directly addresses the company’s image. Content marketing helps to achieve the following pointers:

Content Marketing is an asset to build your company’s credibility in the marketplace

Customer focused

Quality content can help you grow your viewership

Eventually enhance your brand presence online

Content marketing demands persistence so keep making quality content and don’t forget to promote it, promoting content is also very important.

5) Banner Advertising

Banner Advertising helps to build your brand story that will resonate across the globe. Your ideas can be brought to life with perfectly executed creative banner ad tactics. Banner ads are innovative, eye-catching, aesthetically appealing and affordable. They help to make an impact on your target audience making them take a decision.

With banner ads, you can:

Entice your target audience

Build brand recognition

Encourage visitors

If you want to increase your presence across the globe, opt banner advertising services.

Electrical Contact Cleaner: Less Hazardous Products Offer Equal Success

Electrical cleaning supplies are utilized in various settings including the automotive, aerospace, manufacturing, and maintenance industries. Contacts on parts can become soiled during use or creation causing the need for an efficient yet environmentally friendly industrial product. Cleaners remove soil, oil, grease, or metallic buildup when applied to parts or equipment. Moisture or corrosion are common causes for this type of buildup and can be easily alleviated with the right electrical contact cleaner. These supplies do not leave residue, and evaporate quickly to prevent harming components such as ignition systems, equipment, relays, or other types of electrical controls. A manufacturer may utilize these products to remove contaminants from electrical assemblies and circuits as well. The purposes of cleaning products have remained much the same over the years; however, the chemical makeup continually changes to accommodate environmental regulations.

Industrial Degreasers: New Chemicals Minimize Evaporation Dangers

Several propellants have been used to create industrial degreasers and cleaners; however, many are now outlawed due to the negative impact they pose to the environment. Companies must find an effective solution that not only falls within environmental regulations but also supplies the necessary results. Traditional chemicals include chlorofluorocarbons, carbon dioxide, Propane, and isobutane. These propellants come in a pressurized liquid form that is used to create a pressurized gas for application. Solvents used in these products consist of organic or petroleum concentrates but can include others depending on how the electrical cleanser will be used. Common solvents include:

  • Hexane
  • Isoethene
  • Methane
  • Acetone
  • Trichloroethylene

Alternative solvents can be found to reduce environmental harm without affecting solution capabilities. Contact cleaning supplies may be used to remove debris or contaminants from electrical parts for proper circuit operations. They also have automotive applications such as ignition system or motor grime removal. Industrial degreasers may be found in manufacturing settings or in environments where heavy duty cleaning is required.

Cleaners are sprayed directly on the surface, allowed to dry, and then reapplied when necessary. More than one combination of solvent and propellant is required to meet the numerous application requirements. Non-flammable products allow usage on live electrical circuits to prevent fire while others are designed to prevent plastic damage during cleaning. Newer solvents are formulated to meet the extensive restrictions created by the Environmental Protection Agency (EPA). Solvents either evaporate into a gas form or are turned into gas by means of applied pressure. Unsafe chemicals could be inhaled by humans or animals, cause harm by entering the skin, and directly affect plant life by entering the air and either deliberately or accidentally spilled into the ground.

A company should keep two things in mind when searching for a replacement product: effectiveness and environmental safety. Electrical contact cleaner products today use far safer chemicals while producing comparable results. Supplied chemicals should be compatible with the particular industry’s EPA requirements. Organizations are better served with products that may still be cleared for use many years down the road. Other points to consider when buying cleaning supplies include how they affect aging parts, overall cost, and supplier financial security. All will affect the continued availability as well as the expected results of applied cleaners in a business or industrial setting.

Finishing Equipment – Different Types of Industrial Products Found in the List

Some people’s definition of finishing products concentrates mainly on the fact that such items provide a surface with a more refined appearance. In the process, however, such items may also be utilized to roughen a certain surface depending on the surface’s finish. Finishing equipment may also clean, prepare or strengthen a material. Additionally, they are good for deburring, and polishing. Popular products include convoluted wheels, sanders, polishers, grinders, bench motors and sponge pads.

The type of application is a deciding factor in the type of finishing system that a company should employ. For instance, centrifugal barrel furnishing is highly favored in industries that would want more immediate results than by using traditional techniques. Ceramics, glasses and other forms of brittle materials make use of the ductile grinding process while metals rely upon metal finishing equipment like heaters. Learn about the products included in some processes.

Finishing compounds

Finishing compounds are found in order to make a surface processing equipment do its work. They actually help improve not only the finishing of the surface but also its flatness. Fine abrasives are found in finishing compounds ranging from metal and plastic buffers to valve and specialty lapping compounds. For polishing purposes, there are stainless steels and cultured marbles found on this product’s list. Depending on the type of machine used, a finishing compound will function at its best.

Honing machines

These are types of finishing equipment that improves the geometry of the surface while complying with the so-called tight tolerances. They are typically small and have bonded abrasive stoners or sticks inside the equipment. The honing process is important in order to align holes as well as produce the typical surface in a particular application. Some variations included in this list are lapping and super-finishing machines. The former is important in geometry refinement while the latter is used in order to produce finer surfaces out of a certain material.

Paint sprayers

One more popular type of finishing equipment is the paint sprayer. Also known as spray painting equipment, this gadget has the capacity to convert liquid into fine particles. People usually love paint sprayers because they make the paint application easier. Each type of paint sprayers has different purposes. Spray paint booths are utilized to collect any paint that was excessively sprayed on a particular area while in some instances; a spray paint gun may also form part of the list of types of paint spraying equipment. The latter is important in order to atomize paint through the use of air.

Plastic Gears – Construction, Design and Material Properties of These Industrial Products

Gears are one of several fixed transmission settings in a vehicle used in order to determine power or direction. In industrial product categories, however, the gear is that toothed mechanical part – commonly a wheel or a cylinder – that engages with another toothed part in the transmission of motion from one rotating body to another. In this second definition, there are several materials used in the process. A popular subcategory is known as plastic gears.

Plastic gears are available in a wide array of materials and are constructed in different ways. It may also be designed depending on the industry that makes use of these items. They may be hubless or they may also have pins with or without set screws. They may also be set on a brass insert, a stainless steel hub, aluminum core, Bakelite or nylon. Below are further details about construction, design and materials in the manufacture of these items.

Construction

Plactic gears are produced through two significant processes known as hobbing and shaping. Additionally, though, some molding techniques are also employed in its construction. But then again, these techniques are not relied upon that much because of some disadvantages. Most of the times, molding strategies are not accurate due to mold variations and other inconsistencies. In all these techniques, though, plastic gear fabrication is not as favorable as metal gear processing.

Design – advantages and disadvantages

Despite the disadvantages seen in the manufacture and construction of plastic gears, more industries rely upon these industrial products. Their features have been enhanced through time and they are now designed to meet the requirements of their various applications.

Backing up the different plastic gear designs are some attributes or characteristics in the process. Designing these types of gears is considered a cost effective measure. It is also lightweight, has uniform parts, capable of shock absorption and has low coefficient of friction. Furthermore, it eliminates machining operations.

However, to some extent, the designs have some limitations too. They are relatively less capable of carrying heavy loads and they possess greater instabilities in terms of dimension. They are also affected by chemical products and lubricants.

Properties of different materials used in construction

Plastic gears are produced with different materials including acetal resins and copolymers as well as nylon resins. All of these materials have varied physical and mechanical properties whose strength, dimensional resistance, moisture absorption and fabrication requirements vary from one another. Generally, these materials have the capacity to withstand varied formulations.

McMaster-Carr Supply Company – Delivering Precision Engineered Industrial Products

About the company:

McMaster-Carr Supply Company is a private, family-owned business that has been around for over a century, since 1901. They provide an essential component to industrial and commercial facilities around the world by supplying an array of mechanical, electrical, plumbing, and utility hardware. Their hardware products play essential roles in the processes and functions of hundreds of companies around the world that span various different industries.

Since their inception back in the early 20th century when they were founded in Elmhurst, Illinois, McMaster-Carr has expanded to establish distribution branches in the following US cities:

  • Robbinsville, New Jersey
  • Santa Fe Springs, California
  • Atlanta, Georgia
  • Cleveland, Ohio

Striving hard to become the industry best:

McMaster-Carr differentiates itself from other companies by releasing an annual yellow catalog that contains a majority of its product selection. To put things into perspective, consider that the 2013 edition (119th edition) of their yellow catalog had 3,888 pages for over 510,000 different products, all of which come from a vast list of manufacturing sources. Their website has also been awarded 3rd place ranking in a Stanford University study, trailing only amazon.com and bn.com, which are both large and respectable companies. In relation to other large well-known companies, McMaster-Carr is not a big name outside of its own respective industry, yet its site ranked among the top. McMaster conveys its credibility without public relations campaigns and the corresponding big reputation that follows many of the other major players that ranked about the same as them.

Major competitors:

In their industry, their competitors include the following companies:

  • Reid Supply Company
  • Fastenal
  • W.W. Grainger
  • Manhattan Supply Company
  • Amazon Supply
  • Monroe Engineering

Stock a vast array of best-in-class product line:

Many of the following competitors even release parts catalogues on a yearly basis, yet McMaster-Carr still maintains the largest and most comprehensive list. What kind of product categories can you find available from McMaster-Carr? Their 510,000 products are categorized into the following:

  • Abrading and Polishing
  • Building and Grounds
  • Electrical and Lighting
  • Fabricating
  • Fastening and Joining
  • Filtering
  • Flow and Level Control
  • Furniture & Storage
  • Hand Tools
  • Hardware
  • Heating and Cooling
  • Lubricating
  • Material Handling
  • Measuring and Inspecting
  • Office Supplies and Signs
  • Pipe, Tubing, Hose and Fittings
  • Plumbing and Janitorial
  • Power Transmission
  • Pressure and Temperature Control
  • Pulling and Lifting
  • Raw Materials
  • Safety Supplies
  • Sawing and Cutting
  • Sealing
  • Shipping
  • Suspending

Within these aforementioned categories are parts for almost every hardware application in the industrial and commercial industries. Just how big is McMaster-Carr Supply Company? Their estimated annual revenue is between $3-5 billion dollars, with average employee salary just around $58,000. A Director of Business Operations makes an estimated $171,000 annually while a customer service representative makes $75,000 annually. As of September 2013, McMaster-Carr is begun developing a $75 million headquarters and e-commerce center in Atlanta. The 100 acre plot of land and 700,000 square foot facility will be able to house over 1,000 employees. The company is

Continuing to grow and as one of the top industrial distributors, it is looking to become an industrial materials giant in the industry.

You can browse on web for leading distributor of all types of McMaster-Carr NSN Parts from a comprehensive list of manufacturers. On the sites where you can get tier 1 pricing from manufacturers which pass selected savings to you.

Digital Marketing For Industrial Products & Services

Now a day’s most of the consumers look for company products & services reviews through different search information and get educated for themselves before going to purchase or order services.

More people are turning towards the internet as the first stop for information. The changes of communicating, connecting with people and consumers have been changed and it is no surprise that digital marketing has been an essential part of any business strategy to connect & communicate with the people through the internet.

A business that doesn’t connect with their customers through digital marketing for their industrial product & services promotions is missing the opportunities of getting more sales & leads.

How To Use Digital Marketing To Expand More Business Opportunities

Digital marketing can impact on any kind of industrial business, digital marketing is not just about posting ads it is about building an online presence that adds valuable customers. For example, a business that sells machine parts might post content about streamlining the manufacturing process or cutting costs with sustainable solutions. Construction companies might create content regarding their projects & development of a particular location and target to that particular location people.

Digital Marketing Strategy For Industrial Products & Services

Strategy No1 – Social Media Marketing – social media platform is a great way to build your company professional network. Which establish connections with consumers for your product & services which can lead to more communications & eventual sales lead

Strategy No2 – Content Marketing – distributing the content which is related to your product & services in social media platform is a great way to communicate. A hand in hand distribution of content through social network helps in aggregate audiences and gives them material to share & circulate to their audiences in turn which results in an increase of your product & services reach to more audiences.

Strategy No3 – Branding – People trust that the primary listing in Google may be an esteemed company. By doing SEO, your website becomes THE BRAND. You’re the guy the competitors need to beat. Any back area unit you’re in rankings on Google then a lot of people are doubtful in concerning your website. If Google includes a spot dedicated to you at prime the highest particularly if it’s a prime tier listing with alternative subpages listed below of the most home pages it offers your website believability that no ad will top. Ads will typically be seen as annoying and plenty of folks have ad blockers put in on their browsers.

Strategy No4 – Expand Website Traffic – Top positions on the web index result pages get a dominant part of the impressions and snaps, so positioning in these best positions can bring about huge activity increments for your site. Website design enhancement additionally concentrates on making instructive and watchword important title labels and meta portrayals, which appear in the outcome pages. Having enhanced labels and portrayals expands active clicking factor, which likewise advances increments in qualified web movement.

Strategy No5 – SEO – Google’s search engine uses a range of strategies to work out what pages are displayed 1st within the results. Their actual formula may be a secret, however, there are forever a couple of belongings you will do to boost your rank in Google search results. The term for this can be known as search engine optimization or SEO.

The Benefits Of Using Food Industrial Products That Improve Safety And Efficiency

Every worksite needs to be clean and orderly in order to function safely and productively. Sanitation is especially important in the food product manufacturing industry. Federal laws and standards are explicit and stringent in mandating how food products are manufactured with specifications on industrial equipment and industrial supplies used in this industry. When it comes to producing foodstuffs, any contamination from bacteria or even dirt can cause health problems for end consumers.

In order to meet sanitation requirements while also maintaining a safe and effective workplace, there are a wide variety of industrial supplies designed to be utilized in this setting. Food compatible industrial equipment is designed to handle products safely while promoting a sanitary environment. In the end, utilizing the right products empowers companies to excel.

Materials Used In Food Grade Industrial Equipment

Typically, manufacturers in this field utilize a common set of materials for process machinery. Sanitation properties are essential when designing production lines in addition to typical design concerns. For exposed surfaces on working machinery, smooth and polished materials are utilized. This type of surface is easier to clean and does not promote the growth of bacteria like a rough surface would. The most common way to achieve this specification is with the use of polished stainless steel.

However, stainless steel can be cost prohibitive for certain pieces of machinery. Polymer and plastic blends can also be utilized as long as they are smooth and polished. Another option incorporates standard carbon steel with a zinc or chrome plating to keep costs low while maintaining a smooth surface. Anti-microbial coatings and even Teflon can be applied for additional prevention of contamination.

These materials are in common use for the food industry for another reason. While corrosion is a problem in any industry, when handling food items, rust presents additional problems. Metal contamination will cause food to take on an unpleasant taste, odor, or color as well as putting toxic materials into finished products. A strong corrosion resistance is also necessary in order to withstand alkaline washing solutions and acidic ingredients.

To make matters more complicated, industry equipment used in this field may also be used in high or low temperature production steps. High temperature baking, cooking, or frying as well as low temperature freezing and preserving process steps create significant temperature swings. Industrial supplies have to be selected that will perform at low and high temperatures in addition to room temperature.

Essential Industrial Supplies: Food Grade Lubricants

Every moving part on a machine requires lubrication, but conventional oils and greases are incompatible with food products. If these lubricants contact goods on the production line, the resulting products will be off color, off taste, and toxic when consumed. Of course, lubricants are still required for process machinery, so food grade materials have been designed to keep industrial equipment running without contaminating products from incidental exposure.

These lubrication solutions are made to be odorless, colorless, tasteless, and non-toxic. They are rated for incidental contact with foodstuffs without causing harmful side effects for consumers. While vegetable oil was used for lubrication in past years, today's specially blended products are tested and approved as safe for use.

These types of industrial supplies come in a wide variety of different products for nearly any lubrication application. Silicone lube and belt dressings are available in food-safe varieties. Machine bearings can be greased with these products as well. There are even automatic feeders that can be attached to a grease fitting and provide a steady stream of lube, helping to reduce the amount of time maintenance personnel have to spend on that machine. Other varieties include anti-seize, pneumatic lube, and anti-wear to low temperature and high temperature oils and greases. This list also includes heat transfer fluids and coolants that are rated for incidental contact with products, in addition to hydraulic fluids and gear lube.

Worker Safety And Productivity

Personal protective equipment and industrial supplies for workers also play an important role in safe and productive work environments. Standard personal protective equipment that is supplemented with additional sanitation equipment is ideal for workers in this field. For example, hair nets, latex gloves, and face masks help keep workers safe and prevent contamination with the items with which they are working.

At the end of the day, every facility is responsible for following the best practices and standards in order to produce a safe product. With the wide range of tools available, every business can meet this goal.