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Top 5 Issues Keeping Food Processing Industries Up at Night

The Indian food industry is considered to be a sunrise sector because of its large potential for growth and socio-economic impact. It is estimated as a $258 Billion industry with about 8% growth annually with a potential to reach $482 billion by 2020 with large investment in food processing, technical innovation and infrastructure for agriculture sector. India could well become the food basket of the world. With the second largest arable land in the world, India is the largest producer of milk, pulses, sugarcane and tea in the world and the second largest producer of wheat, rice, fruits and vegetables. Indian agriculture being the primary supporter caters to around 60% of the population for their livelihood and contributes to 17% of the GDP. Below are some issues keeping the food processing industry up at night.

1. Preservation of raw food is also a major concern for the industry. In goods such as diary, fruits & vegetables, meat processing, a little contamination can lead to destruction of the lot of raw materials making it highly risky. The industries would have to be staffed around the clock to be able to keep tabs on the raw materials, preventing them from spoiling and infestation.

2. Hygiene – Absence of Hygiene cannot only contaminate the raw materials but can also make the finished product toxic. Also, hygiene does not play a role just in the raw material but also in the processing. Installing the correct facilities for staff to ensure proper personal hygiene is met, also contributes towards meeting food safety requirements.

3. Toxin Removal – Food processing facilities rely on the use of potentially dangerous chemicals for sanitation and pest control. Because of this attention has to be applied to reduce the risk of accidental environmental contamination during the food processing cycle, failing which it can make the food toxic. Establish cleaning and disinfection programmes to ensure the correct hygiene standards are met and reduce the risk of a foodborne illness outbreak.

4. Technology and Automation – The Indian food processing industry is mainly made up of smallscale and unorganised players. A lack of innovation in this sector leads the industry to make use of the same old techniques and hence, very little margin for improvement in yield. This is hindering the progress the industry should be making, leading to more manual labour to achieve their results and consumes more process time which can be reduced through implementation of technology. Implementing automation can decrease the process time in certain processes like in mincing or liquefaction.

5. Increased Competition – Organic Products are getting a good boost in the market today, and food processing industries are known to deplete nutrition off the food products. Hence, adding nutrition or preserving the nutrition in the food products has become a necessity. With increasing competition, the Food processing industries are always busy in discovering innovative ways to keep up in the market like using macerated fruits as a sweetener in order to make the food healthier.

Top Online Industrial Supplies of Tools and Equipment

Over the course of years, the design and features of the industrial tools and equipment has improved drastically. The warehouse, logistic and food manufacturing industries require specific machines for their operations. One cannot deny the fact that human participation is not possible in certain tasks. There is a need of special machines for the completion of the project. A person needs to get in touch with the top online industrial supplies of equipment and tools. Get in touch with a supplier who is in the business of industrial products for many years.

This will definitely increase the chances of getting the branded industrial tools and equipment. A well known firm understands the client specific requirements and has a better grip of the industry demand. This will help to come across wide arrays of machinery to match the specific industrial operation needs. The individuals will be pleased to get the impressive collection of forklifts, trucks, and carts. One can get an exclusive collection of the handling equipment such as hoppers, cranes, lift tables, conveyors and more. Top online industrial supplies of product are crucial to maintain a certain standard in the operations. It will ultimately result in managing the time and resources. The machines will drastically reduce the overall expense to a great extent.

A Pallet truck is rated to be a viable option for the material handling requirements. It is extensively used in the warehouse for the transportation of material from one place to another. This can provide the support to lift the heavy products with ease and store it on the pallets. A truck is specifically modeled for the warehouse, supermarkets, hospital corridors and more. The equipment can easily handle the material handling tasks. With the outstanding steering arc, it can be moved around easily without causing any sort of physical damaged to the goods. It is designed to lift the material at a certain height without any trouble.

For the healthcare and food industries, it is imperative to maintain the necessary hygienic condition at the workplace. This can be accomplished with the use of bulk carts. It is available in different types, shapes and sizes. Also, this particular cart is made from good quality material and makes it durable. The carts are made by meeting the FDA and NS standards. With the smooth body, it is easy to clean and sanitize. Top online industrial supplies of products will offer this cart at reasonable price.

In addition, there are wide arrays of shipping and packing equipment of the highest caliber. All the equipment is offered by keeping in mind the requirement from the various industries. Top online industrial supplies of tools and equipment guarantees timely and safe delivery service. Once the order is placed, the customer can check the status for their convenience. For any queries related to the delivery or payment, they can chat live with the customer support executive. This guarantee of receiving accurate information within short interval of time.

Top 5 Advertising Services to Promote Industrial Automation Products

In today’s B2B marketing world, advertising services facilitate cutthroat advantages to enhance your business. These services may attract your customer base that matter to your business before, during and even after procuring your products or services. They make you evolve continuously with the ever-changing landscape of digital marketing. Promote your products or services to a highly targeted segment of audience across the web with these services such as email direct marketing, social media marketing, e-newsletters, video marketing, and digital marketing.

Grow your business globally by finding out what your customers really want!

Your products can be promoted to specified buyers, suppliers, manufacturers that are actively searching for the industry-specific products that you recommend.

Here are the top 5 advertising services to promote industrial automation products:

· Email Direct Marketing

· Social Media Promotions

· Video Marketing

· Content Marketing

· Banner Advertising

1) Email Direct Marketing

You can make your products/services reach every corner of the world choosing email direct marketing services. Conceptualized/personalized emails can help you attract the right customers and convert them into leads and boost your business productivity.

Here’s what Email Direct Marketing can do for you:

Target industry-specific audiences

Keeps you in front of your prospects

Enhances your visibility of being found everywhere

Helps in Increasing Revenue (Profit)

Eliminates Distance Barriers

If you have not subscribed or chosen these services, you may not be able to:

· Track conversions

· Follow up sales

· Increase customer engagement

In case, if you have not subscribed to email direct marketing services, make your every click count without any delay.

2) Social Media Promotions

Social Media Promotions accelerate your business efficiency and help you achieve your unique business goals. Instead of focusing on boosting your business at the starting of the sales cycles, social media marketing makes you connect with business prospects, decision-makers who have a high possibility of converting to qualified leads.

Social Media channels help to:

Execute marketing techniques that motivate audiences to consider your products/brands

Keep your brand on top-of-mind with buyers, suppliers, manufacturers

Generate leads and increase ROI of your business

Increase brand awareness

Give quick response to clients via messages

Without social media promotions, you cannot:

· Gain marketplace insights

· Increase brand loyalty

· Get more exposure to your brand

As long as you wish to promote your business globally and obtain a really good ROI, social media marketing is the right fit for you!

3) Video Marketing

Video marketing is the fastest-growing and in-demand forms of marketing that have been using to augment your business conversion rates. Content-based video marketing helps to enhance your website’s search engine optimization by driving people to your homepage. It is the best possible way to impact your audience and keep your dollars working at peak competence.

How does video marketing help you?

à It is a simple and very efficient way to know your target audience and provide them a basic idea about your product or its functionality. When it is done perfectly, it provides cost-effective solutions for your business.

à By using this marketing platform, you can reach the global audience and enhance your customer base.

If you do not opt these services, you may miss out:

· Creating connections with your global customers

· Improving visibility

· Boosting your traffic

To keep your brand/products on top-of-mind of your potential customers, start using video marketing services.

4) Content Marketing

Content marketing is all about creating useful, engaging and value-adding content that helps readers. It is used to sustain reader’s attention through various ways. Well written content needs marketing to be done properly to get traction from the audience.

“It’s not the best content that wins; it’s the best-promoted content.”

Content must be reliable as it directly addresses the company’s image. Content marketing helps to achieve the following pointers:

Content Marketing is an asset to build your company’s credibility in the marketplace

Customer focused

Quality content can help you grow your viewership

Eventually enhance your brand presence online

Content marketing demands persistence so keep making quality content and don’t forget to promote it, promoting content is also very important.

5) Banner Advertising

Banner Advertising helps to build your brand story that will resonate across the globe. Your ideas can be brought to life with perfectly executed creative banner ad tactics. Banner ads are innovative, eye-catching, aesthetically appealing and affordable. They help to make an impact on your target audience making them take a decision.

With banner ads, you can:

Entice your target audience

Build brand recognition

Encourage visitors

If you want to increase your presence across the globe, opt banner advertising services.